Copywriting for Crypto: 5 Things You Should Look Out For
If you aren’t sure about the value that a crypto writer or Web3 content creator could bring to your business, you’re not alone. It’s quite possible to produce content on these topics that could satisfy both you and your readers, but the question is: do you want what everyone else has, or do you want something exceptional?
If exceptional content is what you’re going for, you’ll need to find the right kind of crypto or Web3 content creator. You’ll find exactly what you need to look for below.
1. Experience in being a crypto writer or Web3 content creator
Unlike with many other topics, writing about crypto, Web3, and related blockchain technologies requires a certain amount of experience. If you want quality content, that is; most writers could hack out a tolerable crypto article, but it takes experience to go beyond just “average”. This is because crypto and Web3 are highly technical subjects. If someone is going to write about them coherently, they’ll have to know how to navigate the complexities of the jargon. And how are they able to do that? Thanks to prior experience.
You should also consider the type of content you need. Are you looking for a crypto writer to produce regular blog articles each month, or do you require a Web3 content creator who can write weekly newsletters? Maybe you’re expanding your social media presence, and you need someone who can help you engage your audience on multiple platforms. Whatever the case, your business deserves a writer who knows exactly what they’re doing.
2. Familiarity with the latest trends in Web3 and crypto
It takes more than just good research and writing skills to be a solid crypto writer or Web3 content creator; it also takes a grasp of the big picture. Writers in these niches should know where these technologies started, where they are now, and where they’re going. That’s not all, though; they should also keep up with current opinions, predictions, and controversies. And finally, they should be able to put it all together into a coherent whole.
As they wrote articles on crypto, Web3, or blockchain technologies in general, they wouldn’t just condense their research into the requested word count. They’d also draw from their knowledge of current events, and enrich the content with their own expert conclusions.
Establishing whether or not a writer is truly passionate about Web3 would be tricky, but familiarity with Web3 trends is much easier to discern. And guess what? Since the two things usually go hand-in-hand, it’s a great way to find writers who are genuinely excited about their chosen niches.
3. Expertise in SEO
Having killer content on your website won’t do you much good if nobody sees it. That’s why SEO expertise is so important; if your content consistently ranks well on Google, it’ll benefit you as well as your readers. After all, that’s ultimately the point of your business; you aren’t just putting up these articles, social media posts, or other content out of the spirit of generosity. In order to be worth it, the content also needs to drive up site traffic and boost growth overall.
On the other side of the coin, you don’t want a Web3 content creator to emphasize SEO to the point where the keywords obscure the rest of the content. Ranking well in Google should obviously be a priority, but the content still needs to be readable. If you want to confirm that a potential writer is balancing SEO and readability, just ask for some writing samples; that should tell you everything you need to know.
4. Top-notch writing skills
This type of content doesn’t just need a writer with experience in Web3 or crypto; it also needs a writer who’s actually good at writing! Of course you should expect the content to be technically perfect and error-free, but you should ask for more besides that. Specifically, you should expect the crypto writer or Web3 content creator to produce content that matches the tone or culture of your business.
Do you prefer to speak with a professional, authoritative voice? Perhaps you want your content to have a more humorous, light-hearted vibe. How much technical jargon do you want to include? Some people want to simplify the discussion so that anyone could understand it; that would take a writer who’s able to see things from another perspective. Others have target audiences of mostly experts, who don’t need explanations for all the technical terms and abbreviations. That would require a writer who knew how to cut through the fat, and present the information with accuracy and precision. In addition to a thorough knowledge of crypto and Web3, a great writer will be able to adjust to each client’s stylistic needs, no matter what the requirements were.
5. Quality and consistency in your content
In other words: is the writer a pleasant person to work with? You might end up with a technically skilled crypto writer with years of experience, but who doesn’t respond well to constructive criticism. Alternatively, you could hire a Web3 content creator who always says they’re on track, but keeps missing deadlines. These factors may not impact the quality of the content, but they’ll definitely affect your experience, and by extension your enthusiasm for the project at hand.
In this case, it’s valid to focus on both the journey and the destination. Even though the end goal is well-written content within a particular niche, don’t be afraid to ask for professionalism and courtesy from the writers you’re working with. If they’re really as good as they say they are, they’ll give it to you without being asked.
Should you invest in a specialized writer for your crypto or Web3 business?
If you want the type of content that can drive your business forward, then hiring a crypto writer or Web3 content creator would be a solid step to take. Whether you need blog articles, social media content, newsletters, or anything else, that content has the potential to promote growth for your business while providing value for your clients. And with the help of an awesome crypto or Web3 writer, the content you publish could do exactly that.