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Josien Nation - NFT

stop wasting hours on writing crypto content

Finally! A Team Of Experienced Crypto Writers & Web3 Content Creators for hire

GM! I am Josien and me and my team help companies in crypto, blockchain, NFTs and Web3 increase online visibility and achieve organic growth by writing killer content that ranks well in search engines and HODLs your readers' attention. 

Crypto & Web3 Articles We Wrote:

Have a look at our previously written articles for our clients in crypto and web3. 
crypto loans without collateral

crypto loans without collateral. How? 

Rachael wrote a great piece on how crypto loans without collateral work. Insightful! 
best crypto podcasts

Top 10 best crypto podcasts

Arif curated a list of the 29 best crypto podcasts you should give a listen in 2022! 
will seo die in web3

WILL SEO DIE IN WEB3? 

For Web3 Academy Josien wrote a piece on SEO and Web3. It got featured in their Deep Dive Podcast and became one of the most read articles on their website. 
polygon crypto vs solana

polygon crypto vs solana

Mirko dove into the world of Polygon and Solana. The similarities, the differences and the problems they solve. Insightful! 
how to get a job in web3

How to get a job in Web3?

In this article, Josien shares 10 strategies on how to get a job in Web3. The article was originally written for a DAO, but it never got published due to end of the DAO.
web2 vs web3 - expert panel

WEB2 VS WEB3 - EXPERT PANEL

For this article we asked 30 experts for their best explanation of web2 vs web3. Be ready for a long read with in-depth info and hopefully some great take-aways! 

Testimonials

Obviously, being in the newsletter space, SEO is very, very important for our business and for our clients businesses and Josien has played a vital role in building clear and simple strategic frameworks. She’s always looking at the data, analysing and finding the best opportunities for our clients to rank the highest and also rank the fastest.

She also doesn’t just tell us the opportunities that are in front of us, she also explains why they are there, how we can capitalise on those, and how we can look to find more of those in the future. And I think that is a more important component to working with someone who is helping you with SEO.

I’m very grateful for what Josien has done for myself and for all of our clients. We have not just seen growth in our organic traffic, but we’ve also been able to tribute that to a significant increase in our clients revenues as well. 

Thank you Josien!
kyle reidhead

Kyle Readheid

Co-Founder of Impact DM
A growth marketing and product development agency 
for crypto and financial newsletters
Josien hosted a 2 hour long SEO masterclass for our entire team. That really allowed us to understand our why behind what we’re doing from a SEO strategy perspective. 

It has really had an impact on our ability to execute and our ability to drive results.

There is one thing that is really helpful about Josien and that is she is not just giving us one thing or one report. 

She gave the tools where we can go execute SEO ourselves, but then she’s also still available. And that availability has allowed us to go back to her. 

So that, as we learn, execute and implement the different strategies and tactics that we worked on with Josien, we can say “hey, what about this, and how does that impact it”. She is always available and always so quick to respond, which has been super helpful.
jay hamilton

Jay Hamilton

Co-Founder of Web3 Academy
Web3’s #1 Podcast and Newsletter 
For Entrepreneurs, Creators and Marketers

A COPYWRITING TEAM WITH CRYPTO EXPERIENCE ÁND KNOWLEDGE

It all started when Josien couldn't find SEO copywriters with crypto or web3 experience. 

Josien is a location-independent entrepreneur who runs an international SEO business that since 2022 focuses on helping cryptocurrency companies, blockchain businesses, and web3 organisations. 

Her clients are always in need of fresh content written by crypto connoisseurs, but since this industry is so young and changes at the speed of light, there were barely any writers that could offer the quality content her clients needed.
team of copywriters for crypto and web3
As a solution to this gap between supply and demand, Josien formed a team around her. This team only consisted of excellent copywriters without crypto or web3 experience, and crypto or web3 gurus without writing skills. Together they worked on new quality content like blog articles, email newsletters, ads. posts. comments, tweets, and more. Nowadays they are a smooth running copywriting machine WITH the experience AND the knowledge. 

Why You Need A Copywriter In Your Crypto, Blockchain, or Web3 Business? 

More accurate insights stemming from personal experience

Crypto and Web3 have many things in common. One of those things is that they’re both plagued by misconceptions, such as “cryptocurrencies are a Ponzi scheme”, “Web3 will destroy the internet as we know it”, and so on. It’s possible that many of these articles are just being sensationalist to draw in the reader, but the effect is the same – a lot of people just don’t know what to think about crypto or Web3. There are definitely pros and cons to each, but many prominent articles on these topics choose to focus on surface-level misconceptions about these rapidly developing technologies.

However, a content creator with first-hand experience in crypto or Web3 will already know what they’re talking about. They won’t simply be relaying the information that other people are saying, accurate or not; they’ll be able to tell the readers themselves. In addition to bringing their experience to the table, they’ll bring balance and perspective too. They’ll be able to foster more intelligent discussions on crypto, Web3, and related topics, rather than using the same talking points as everyone else. Instead of stirring up controversy where there doesn’t need to be any, experienced crypto and Web3 writers will help to set the record straight.

Greater clarity for complex topics

If a generalized writer is producing in-depth content about crypto or Web3, it doesn’t take long before they’re neck-deep in novel concepts and technical jargon. Without enough previous knowledge of the subject, that’s exactly what it could sound like: jargon. It isn’t enough to simply repeat the words that other people have written, especially not if you want truly original content. That’s why writers who specialize in the crypto or Web3 niches can really elevate the content they produce.

These topics are often difficult to grasp for a writer who just occasionally picks up work in the crypto or Web3 niches; they won’t be able to learn what they need to know using standard research methods. This is because content for crypto and Web3 often has to go way beyond just the basics. If you only wanted a “crypto for dummies” type of article, you could expect some decent content from a writer with little to no experience. Ask that same writer to produce a blockchain white paper, though, and your expectations probably wouldn’t be fulfilled. That’s the kind of work that needs an expert touch, and that’s where specialized crypto and Web3 writers get their chance to shine.

Quality content that helps you stand out from the pack

Crypto and Web3 have been generating a lot of buzz over the past few years; plenty of websites have hopped onto the trend, with more joining every day. However, many of them tend to feature content that simply hits all the right keywords, without adding much value to the overall conversation. Even sites that don’t focus on crypto or Web3 are taking part in the trend, which has produced a flood of entry-level articles on those topics.

If you want crypto or Web3 content that sounds authoritative as well as informative, choose a writer who specializes in those niches – they’ll go above and beyond to produce cutting-edge content. Instead of yet another bland article on a subject that’s beyond a generalized writer’s expertise, you could have insightful content that helps put you ahead of the competition. These are the people you can trust for high-caliber crypto and Web3 content; they take their work seriously, so you can too.

Enhanced efficiency and expertise

Whether you need regular crypto or Web3 content, or you just have a one-off project in mind, there’s no reason to wait any longer than you have to. Experienced crypto and Web3 writers will be able to focus on actually creating the content, since they won’t have to spend time building up their background knowledge first. Some research will usually be involved, of course, but the writers won’t spend all their time playing catch-up on complicated topics; they’ll be spending their time actually writing. The content will be created more efficiently, since the foundation of the research will come from the writers’ own experience.

If you aren’t quite sure what direction you want your content to go in, crypto and Web3 content creators may be able to help you with that as well. Since they’re more connected to trends, innovations, and current discussions around those topics, their suggestions could make your content even more engaging and relevant.

Copywriting for Crypto: 5 Things You Should Look Out For

If you aren’t sure about the value that a crypto writer or Web3 content creator could bring to your business, you’re not alone. It’s quite possible to produce content on these topics that could satisfy both you and your readers, but the question is: do you want what everyone else has, or do you want something exceptional?
If exceptional content is what you’re going for, you’ll need to find the right kind of crypto or Web3 content creator. You’ll find exactly what you need to look for below.

1. Experience in being a crypto writer or Web3 content creator

Unlike with many other topics, writing about crypto, Web3, and related blockchain technologies requires a certain amount of experience. If you want quality content, that is; most writers could hack out a tolerable crypto article, but it takes experience to go beyond just “average”. This is because crypto and Web3 are highly technical subjects. If someone is going to write about them coherently, they’ll have to know how to navigate the complexities of the jargon. And how are they able to do that? Thanks to prior experience.

You should also consider the type of content you need. Are you looking for a crypto writer to produce regular blog articles each month, or do you require a Web3 content creator who can write weekly newsletters? Maybe you’re expanding your social media presence, and you need someone who can help you engage your audience on multiple platforms. Whatever the case, your business deserves a writer who knows exactly what they’re doing.

2. Familiarity with the latest trends in Web3 and crypto

It takes more than just good research and writing skills to be a solid crypto writer or Web3 content creator; it also takes a grasp of the big picture. Writers in these niches should know where these technologies started, where they are now, and where they’re going. That’s not all, though; they should also keep up with current opinions, predictions, and controversies. And finally, they should be able to put it all together into a coherent whole.

As they wrote articles on crypto, Web3, or blockchain technologies in general, they wouldn’t just condense their research into the requested word count. They’d also draw from their knowledge of current events, and enrich the content with their own expert conclusions.

Establishing whether or not a writer is truly passionate about Web3 would be tricky, but familiarity with Web3 trends is much easier to discern. And guess what? Since the two things usually go hand-in-hand, it’s a great way to find writers who are genuinely excited about their chosen niches.

3. Expertise in SEO

Having killer content on your website won’t do you much good if nobody sees it. That’s why SEO expertise is so important; if your content consistently ranks well on Google, it’ll benefit you as well as your readers. After all, that’s ultimately the point of your business; you aren’t just putting up these articles, social media posts, or other content out of the spirit of generosity. In order to be worth it, the content also needs to drive up site traffic and boost growth overall.

On the other side of the coin, you don’t want a Web3 content creator to emphasize SEO to the point where the keywords obscure the rest of the content. Ranking well in Google should obviously be a priority, but the content still needs to be readable. If you want to confirm that a potential writer is balancing SEO and readability, just ask for some writing samples; that should tell you everything you need to know.

4. Top-notch writing skills

This type of content doesn’t just need a writer with experience in Web3 or crypto; it also needs a writer who’s actually good at writing! Of course you should expect the content to be technically perfect and error-free, but you should ask for more besides that. Specifically, you should expect the crypto writer or Web3 content creator to produce content that matches the tone or culture of your business.

Do you prefer to speak with a professional, authoritative voice? Perhaps you want your content to have a more humorous, light-hearted vibe. How much technical jargon do you want to include? Some people want to simplify the discussion so that anyone could understand it; that would take a writer who’s able to see things from another perspective. Others have target audiences of mostly experts, who don’t need explanations for all the technical terms and abbreviations. That would require a writer who knew how to cut through the fat, and present the information with accuracy and precision. In addition to a thorough knowledge of crypto and Web3, a great writer will be able to adjust to each client’s stylistic needs, no matter what the requirements were.

5. Quality and consistency in your content

In other words: is the writer a pleasant person to work with? You might end up with a technically skilled crypto writer with years of experience, but who doesn’t respond well to constructive criticism. Alternatively, you could hire a Web3 content creator who always says they’re on track, but keeps missing deadlines. These factors may not impact the quality of the content, but they’ll definitely affect your experience, and by extension your enthusiasm for the project at hand.

In this case, it’s valid to focus on both the journey and the destination. Even though the end goal is well-written content within a particular niche, don’t be afraid to ask for professionalism and courtesy from the writers you’re working with. If they’re really as good as they say they are, they’ll give it to you without being asked.

Should you invest in a specialized writer for your crypto or Web3 business?

If you want the type of content that can drive your business forward, then hiring a crypto writer or Web3 content creator would be a solid step to take. Whether you need blog articles, social media content, newsletters, or anything else, that content has the potential to promote growth for your business while providing value for your clients. And with the help of an awesome crypto or Web3 writer, the content you publish could do exactly that.
josiennation.x

Reach out!

If you want to know more about me or what I can do for you, please reach out! You can message me directly here:
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