What is search engine optimization (SEO) for cryptocurrency? Do you even need it? If you would like your cryptocurrency website to drive more organic traffic that converts, SEO is essential.
However, SEO for cryptocurrency is a unique beast that requires specialized expertise. Not only do you have to understand the crypto space and all things related to it. You would also need to have a good understanding of what SEO is and how to apply it.
Unlike conventional SEO, you will have to consider a few extra things when optimizing your crypto website for better search engine rankings. I will discuss the basics of crypto SEO, its benefits, and how you can optimize your crypto website for better rankings.
Did you know that SEO is usually an overlooked aspect in online marketing strategies in the cryptocurrency industry? Most marketing teams are focused on getting traffic quickly, which can only be done with social media and paid ads. Which makes sense of course!
But, if you want to be visible in the search engines’ result pages (SERPs), you need to work on your SEO game.
So, why is this important? SEO for crypto increases organic traffic, customer awareness, and sales. You will be happy to know that an effective cryptocurrency SEO strategy will help market and promote your business’s services and products to the target audience, moving quality traffic to your site.
SEO is an inbound marketing strategy, that can help your cryptocurrency brand grow by leaps and bounds. Although that matters considerably, is it the sole benefit of SEO? Well, not really.
You may know that brands mainly rely on various paid marketing strategies instead of focusing on SEO. Perhaps, your brand is one of them. However, if you execute it correctly, SEO for crypto can grow your brand and sales beyond your imagination.
As only a small percentage of players in the cryptocurrency sphere focus on SEO, you can increase your chances of staying ahead by continuously optimizing your website. With SEO, you can generate organic traffic for your website without splurging on PPC and other digital advertising platforms.
Here is an interesting tidbit. According to a report by Fidelity, seven out of 10 institutional investors will purchase a cryptocurrency, such as Bitcoin or Litecoin, for their company’s or their clients’ investment portfolios in the near future. You cannot ignore this stat.
Also, mainstream acceptance of crypto, the increasing popularity of NFTs, and substantial investments in this industry by private equity billionaires such as David Rubenstein indicate crypto assets, like gold, are here to stay. What’s more, by 2026, the digital currency market is expected to soar to 2.2 billion USD. Isn’t that incredible? Furthermore, the market’s alleged longevity appears promising for businesses and companies in the cryptocurrency industry.
Many large cryptocurrency websites have started to rank at the top of Google and Bing search results. However, it requires work and commitment to maintain your ranking. Also, as cryptocurrency is still pretty new to mainstream searches, you can make the most of the available search space. So, what is the best way to do it? Cryptocurrency SEO.
Search engine optimization for crypto can improve the potential of your cryptocurrency website. Do you want to capture a portion of the about 3.5 billion online searches that go through Google per day? If so, there is no better way than to invest in SEO for your crypto website.
SEO for cryptocurrency is still a comparatively new and dynamic field, and no clear-cut strategies and techniques will work for every brand. However, don’t worry as you can do a couple of things to help your website rank higher in Google search results.
Now that you know and understand the true potential of SEO for crypto, it’s time to get familiar with the best techniques and practices. So, let’s take a deep dive.
This is the first and perhaps most important step in cryptocurrency SEO. Before optimizing and streamlining your website, it is vital to know what keywords and phrases your target audience or users are searching for online.
If you want to gain more organic traffic to your crypto website, it is best to look at the most relevant and popular keywords. But don’t focus all your efforts on the most popular keywords, because you’re for sure not alone and the competition is fierce in this industry. So instead of trying to rank for “how to buy bitcoin”, go for “how to buy bitcoin in [country]”.
Do you have a crypto token to promote? Target the following verbs with your token:
The above are legit questions people ask Google frequently.
When performing keyword research, find relevant keywords and phrases for the crypto market within your niche. This is where a qualified and trained crypto SEO strategist will help you finesse the finer and more intricate details of blockchain SEO. However, on the whole, you must determine:
The right keywords will depend on your niche. For instance, if you offer a crypto portfolio management service, it is advisable to look for keywords, such as:
You may use Google Keyword Planner and other tools to help get the ideal keywords you need.
Depending on your strategy, you can also start with this step. When you already know very specifically what the main topics of your website are (your services, your product categories, etc), you should start with those as the base of your keyword research. You will surround long-tail keywords around each main topic. We call these content clusters. If you don’t know these main topics yet, start with keyword research and find out which keywords can form a group: voila, your content group got just created.
As a result, keyword grouping is integral to achieving your goals. You can do this tedious and time-consuming job manually or use a tool like Keyword Grouper of SEOScout.
These tools collect and separate your keywords into different clusters and then properly distribute them among various pages on your website, making it easier for your visitors and Google’s crawlers to find them. Get things done quickly, and properly, and make Google love you. Bingo!
The main idea behind content optimization is to ensure that the content on your crypto website reaches as many relevant or target users as possible. You can do this by ensuring that all the pertinent keywords, tags, and metadata are present across your site.
SEO writing is one of the best ways to speed up your website and help your content rank higher on search engines. Learn how to write engaging content that resonates with your readers and target audience.
You should aim for unique, well-researched, engaging, and adequately formatted writing. This makes your content entertaining and compelling for your audience, but also makes it simple to search.
Another way to optimize your content is by looking at how each page is performing right now. Is a blog post on the growth of bitcoin in Brazil ranking first page for “how to buy bitcoin in Brazil”, but it is ranking for “how to trade bitcoin in Brazil” on the 4th page, then you can optimize for that. Go to your blog article and add a paragraph about how to trade bitcoin when living in Brazil. Add examples, links, how-to steps, etc. Make it as complete as possible. Check again in two weeks to see if your rankings increased.
There is no doubt that building links is an efficient and reliable solution to gaining more traffic to your cryptocurrency website. You would say that this increases referral traffic since people could click that link on that other website. But less is true.
A link from another website in your industry is being recognized by Google as a “recommendation”. It is another website that operates in the crypto hemisphere that tells its readers to go to your website. Google values this very highly, so it’s an important ranking factor.
But, while many crypto businesses effectively implement on-page SEO optimization, they often struggle with link building. This is because it is challenging and time-consuming to get backlinks in this niche.
The most effective way to develop a strong backlink profile entails publishing top-quality content, such as posts that other people are inspired to share. Posts with well-researched and in-depth data for example.
But if you don’t have much time and resources, you could also use link-building tools to help you find possible link-building opportunities in the crypto industry. These tools can help you find websites that are relevant to your industry, analyze their backlink profiles, and connect with them by reaching out thru their email or LinkedIn profile.
There are many crypto and blockchain blogs that would be willing to publish well-written posts or articles on industry trends. For example, these blogs often accept guest posts:
You could write a guest blog for them and add a backlink to your own website in the article.
The headers and sub-headers on your website play a crucial role in indexing and ranking. You may know that search engines crawl through them in order to better understand the content within. Title and heading optimization is about making sure your page is easy to digest and quickly scan for information. It brings structure and tells the reader what answers can be found where.
Here is another tip: you should place the focus keywords and phrases in some of these headings (not all!). This will help search engines properly understand your content structure and show the content at the top of SERPs.
It is imperative to optimize the speed of your website page, as loading time has a major influence on your readers’ experience. Is it taking too long to load your page? Meh, your reader might just bounce. Google sees that too. So if you’re not offering a fast-loading website, Google might think you’re not offering value.
Optimize images and videos, check if you have too many unminified/uncompressed javascript files, see if you are using too many CSS files per page, etc. A technical SEO specialist can run a technical audit for you and create a report on how to speed up your website.
In this smartphone age, most individuals use their mobile devices and tablets to access your website. Heck, Google even decided that it’s “mobile-first” these days: your website should be great on mobile devices first.
Ensuring that your crypto website is mobile-friendly means that it displays the content correctly. Your website should be responsive, fluid, and engaging. UX is, again, key.
SEO involves optimizing your cryptocurrency site so that it ranks high on search engine results for relevant keywords. Focusing on valuable cryptocurrency SEO strategies and tactics like keyword research, content publishing, and link building will bring in more sales, establishing you as an authority in the industry.
I know that SEO can be difficult and tricky if you have no idea where to start.
I have a team dedicated to cryptocurrency SEO strategy. Contact me if you want to use the right keywords, link building, a technically optimized website, and content creation that targets cryptocurrency keywords to boost brand awareness and increase sales.
