The Google Keyword Planner is a popular tool. It shows the popularity of a keyword and how often this command is executed per month. But besides the Google Keyword Planner, there are several other free tools that help you with great keyword research.
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You may know Neil Patel. A very well-known SEO specialist, who also offers various services. He has developed one of the free tools for keyword research and that is Übersuggest. Whether you want to get ideas for your content stream, or just want to know which pages rank high for searches. You can discover it all with this tool!
By simply entering a search query, you will get suggestions that are frequently searched for. You also see how high the competition is for these keywords.
If you click further on keyword ideas, you will also see which other websites score well on this search. In this way you get ideas, but you also peek at the neighbors. Übersuggest isn’t flawlessly, but it is an interesting tool to use.
Curious about the current trends of your keyword? Then use Google Trends. A free tool that is certainly interesting for your keyword research. Enter any keyword and see the current trends.
The best multi niche blog pointed me in this direction and it has helped me a lot when starting this blog!
This can be done for Google Search, Google Images, Google News, but also for YouTube. You can even see in which region the keyword is most popular. With this tool, you can compare which searches generate a lot of traffic.
Moreover, you can get ideas from Google Trends. You will also see which related topics and searches are popular right now. This provides interesting ideas for your content marketing. You know exactly what people are looking for and can write about it.
Personally, I think that Answer The Public is a very useful (free) tool for keyword research too. But I’ve heard different opinions too. Entering a simple search here will give you plenty of ideas for keywords, blogs, and landing pages.
Do you own a clothing store and do you want to know what people look for in a dress? Enter your keyword and Answer The Public will show you combinations and questions. In the search, you will see combinations such as “a dress with deep v neck” or “dress of brand X”.
This tool gives you a lot of content ideas. In this example, the tool made a combination with “dress” and “job application”. This will immediately show you a set of topics for blogs.
Answer The Public is, therefore, an ideal tool for brainstorming on your most important keywords!
The Bing Keyword Tool is not entirely surprising, coming from Bing. This tool is often overlooked, but it is unjustified. You can only access the tool if you are logged in and you have verified your website.
Don’t think that, because Bing is smaller than Google, it’s irrelevant. Depending on which location you are targeting or who your buyers persona is, you might want to research Bing more intensively. For example, in some areas in this world, Google is not even available.
You have probably tried to type in your keyword in Google, just to see what suggestions it would give you. But are you also curious about YouTube’s suggestion? Bing, Yahoo, and Wikipedia?
Then use Soovle. To be honest, it is not the best-designed tool, BUT it is quite powerful. Soovle provides suggestions for each search query and what people search for in YouTube, Bing, Yahoo, or Wikipedia.
Since the Chrome extension Keywords Everywhere has become a paid extension, a number of new extensions have been made. The best replacement for Keywords Everywhere is the more convenient extension What’s My Serp Everywhere. By installing this plugin you can easily analyze the SERPs.
You will see the search volume, CPC, competition for the keywords, and related keywords. Handy to supplement your keyword research or to quickly check a number of relevant keywords.
All you have to take into account is that WMS Everywhere shows the global search volumes. This may also include search volumes from abroad.
To complete your keyword research it is often necessary to combine keyword combinations, and there are not many free tools that provide you this info. You can then check these combinations by the search volume.
The Mergewords tool allows you to enter unique keyword phrases in up to 3 fields, after which the tool generates a list of combinations. So this tool is ideal for generating longtail keywords.
Mergewords as an alternative to the Google Keyword Planner
I have access to more keyword research tools, the ones that are not for free. Think about ahrefs.com and SEMrush for example. I am an experienced SEO Specialist and would love to help you out with your keyword research. I have my own strategies and delivered specific keyword reports to many clients before. I am a big fan of everything that is built on a blockchain or is helping the crypto industry grow with cool projects. Are you involved in such a project and do you need help with SEO for your crypto, blockchain or web3 project? Hit me up!
