Wondering how to advertise CBD and promote your CBD shop? You probably know that the Cannabidiol (CBD) market is one of the most rapidly growing consumer industries. Also, because of its popularity, more and more players are jumping on the bandwagon.
To stand out from your competitors, your business or CBD shop will have to establish a robust marketing and promotion strategy, whether you run a CBD startup or a well-established company. However, you may have many questions – can you advertise CBD on Google, and what are the best strategies for advertising CBD products?
Here is an interesting tidbit. Over 60% of CBD sales take place through e-commerce. This is why an excellent online presence, innovative marketing, and reliable advertising strategies are the key to success and growth in this growing but competitive industry.
In this post, I will discuss the current challenges around CBD advertising and marketing and how you can effectively and lawfully promote your CBD and hemp products or online shop.
Since the United States Farm Bill 2018 was passed and hemp was legalized, the cannabis industry has grown by leaps and bounds. You will be pleased to know that increasing customer demand and potential benefits have turned the once secretive world of CBD into a burgeoning multi-billion dollar industry.
By 2024, sales of various CBD products, such as CBD oil, are expected to reach a whopping $16 million in the US alone. Did you know that almost 40 percent of adults have expressed interest in using CBD products? The CBD market is expected to reach $23.7 billion by 2023.
Many CBD consumers in the US look to the product to address health conditions, improve wellness, and promote relaxation. The unique and diverse product applications for CBD have certainly made it a hot commodity across several industries, making CBD advertising and marketing more important than ever.
However, here is the catch. The road to success and growth is not without a hitch. For example, governmental regulations and laws, and advertising platform policies pose significant challenges to CBD marketers and shop owners. This makes advertising CBD products a challenge.
Can you advertise CBD on Google? No joy here. Unfortunately, marketers cannot advertise CBD products on Google except topical CBD products that have been certified by LegitScript. The search engine does not allow adverts promoting the sale or use of cannabis, hemp, or CBD. Fortunately, there is a way to get around this rule.
Your brand can focus on educational content and informative materials that draw online visitors to a landing page. This means that unless you advertise and market organic CBD content, it is possible to bypass this limitation.
Similar to Google, many social media platforms, such as Facebook and Instagram, do not permit paid adverts from CBD brands and online shops. This makes advertising CBD products tricky. These social platforms reject any ads containing references to CBD, cannabis, hemp, or marijuana.
So, how to advertise CBD products given this limitation? I suggest using organic content and posts in order to advertise and market CBD on Facebook, Twitter, and other social platforms. How can you beat your competition? How to advertise CBD in the face of these challenges?
You don’t have to worry. You can use a wide array of marketing and promotional strategies, such as email marketing and content marketing, which differentiate your CBD brand from your competitors. In my opinion, any business can use these strategies to capture the attention of its target audience, converting them into loyal customers.
I will walk you through various cannabis marketing and advertising strategies and tips so you can grab a share of this growing pie and meet your revenue and profit goals.
To attract and retain customers and grow your business, you need to be able to win customers over. To effective marketing and promote CBD, you will have to leverage alternative channels and appeal to customers with quality and trust. Sounds good? Let’s dive in.
Why should customers purchase from you and not another CBD company or shop? An appealing and engaging UVP is essential for your CBD marketing and advertising strategy. What is the reason? It is the first thing most prospective customers consider when evaluating various CBD brands. In essence, it sets your shop apart from your competitors.
How can your business come up with a UVP? In my opinion, you should create it with your brand’s benefits in mind. For example, you should consider the customer’s pain points and how your brand or CBD products can solve them. By connecting this value to the customer’s challenges, you get a clear and compelling proposition.
An excellent UVP should be:
A clear, unique value proposition is vital as it makes it simpler to define your marketing strategy, develop high-quality content, such as social media posts, and communicate with customers.
Compelling and engaging content can set you apart in the minds of customers. For example, you can leverage videos, comprehensive guides, customer testimonials and reviews, and surveys to boost your brand reputation and develop brand authority.
SEO-optimized blog content marketing is an effective and simple tactic to market CBD products, such as CBD oils and edibles. Combined with an effective SEO strategy, your content can convert cold prospects into visitors and develop trust, which is more crucial to customers than ever.
As a CBD brand, you can also consider producing a podcast or sponsoring one. With 132 million podcast listeners in 2022, podcast marketing provides a less saturated space for CBD brands to invest and get the most bang for their buck.
One excellent thing about podcast sponsorships is that there is a guaranteed audience. This means that you will reach out to people who trust the opinions and viewpoints of the podcast. Also, to find relevant podcasts that would be an ideal fit for your CBD business, you should start by searching for industry-related keywords and phrases on iTunes and Google.
The online presence of your CBD brand or shop starts with an engaging and compelling website. However, you should make sure that the content, offers, and visuals resonate with your target audience. Learn how to write engaging content that resonates with your readers.
Develop a website that provides valuable information about CBD products and how they can help people. The site will attract more customers if you do complete keyword research and find the right keywords for CBD.
Here is another idea. Have an “FAQ” page on your website that answers common questions regarding CBD. You can also provide additional resources like blog posts that discuss CBD’s benefits and usage. Trust me, it is one of the best ways to promote your shop and products. And if you personalize your customers’ on-site experience, your promotion strategy can do wonders. Is there anything else?
Make sure that you provide clear product descriptions and write in a friendly, simple, conversational, and jargon-free style.
Want to know how to advertise CBD products? You can give your brand more visibility by working with CBD influencers and social media influencers. The best thing about social media influencers is that they can reach highly targeted and active consumers through influencer marketing.
Finding the right social influencers to promote your products and brand will help boost brand awareness, driving more conversions and sales from a loyal community of followers. Did you know that influencers in the holistic health and wellness industry can be your early adopters and, most important, brand supporters?
You can work with athletes, lifestyle gurus, fitness instructors, and health experts to promote the wellness aspects of your CBD solutions and products.
Email marketing might not be top of mind when you are thinking about marketing and advertising CBD products. However, do not discount it since email is still a reliable and effective digital marketing tactic. If executed proactively and strategically, email marketing can be an efficient way to market CBD products.
Email marketing is also an effective strategy, as nine out of every 10 people still use email. As a result, via email marketing, you can attract a massive audience and convert more customers.
I know I mentioned that CBD advertising is not allowed on ad platforms. However, don’t worry; you can still leverage display and native advertising.
To effectively promote and market your CBD products, you can take advantage of display advertising. You will be happy to know that display advertising is efficient and allows you to target a large and diverse audience with your marketing messages. These messages can take many forms, such as banner ads, video ads, or rich media ads.
Ostracized from social media and search engine advertising, many CBD brands and shops are organically consolidating their efforts in communities where CBD and hemp fans are already gathering. Have you heard of native advertising? It’s a form of advertising, usually within a digital publication, where placements resemble relevant content.
So, by placing your content on relevant publications with hundreds of thousands of active readers, you can easily leverage their audiences to improve awareness of your products and brand without violating policies.
Although there are still many stringent policies and regulations around CBD advertising, there are numerous ways you can generate interest in your brand and promote your products.
Content marketing, social media influencers and affiliates, and email marketing not only help bring relevant and interested customers to your business but also give you the opportunity to earn their loyalty and trust for the long term. Now you know how to advertise CBD products, you can give your target audience a reason to choose your brand over other CBD brands.
Contact me if you want to leverage link building, content creation that targets CBD keywords, and a technically optimized website to boost brand awareness and earn more customers.
