Creating content for your business takes a lot of time and effort. It is frustrating if your content does not get that many views as you expected. You then start wondering. What are the things you need to keep in mind when writing content for SEO? How can you consider your writing good in aiming for more search results and organic views? In this blog, learn how to write good content for Search Engine Optimization purposes.
Nowadays, knowledge is readily available at our fingertips. Whether it is a random question or an interest in a product or service, you can easily type in search engines and get answers quickly. Think with Google shared that 49% of shoppers said they use Google to discover or find a new product or item according to their survey.
With this technological advancement, companies have seen and aimed to maximize the power of search engine optimization. Hubspot shared that 64% of marketers actively invest time in search engine optimization. Startups and big organizations alike want to ensure that their sites rank high in search engines. Even freelancers are also learning SEO to promote themselves and their online presence better.
One way to increase searchability for websites is to create good content. Content creation for SEO means creating videos, images, advertisements, and other content for search engine optimization. Blog posts and articles are the most common and easier means of creating content. Blog posts are engaging to readers and can contain plenty of texts that can attract search engine traffic.
The first and most important thing in content creation for SEO is making sure that your reason for being is evident. Go back to your mission. What is the purpose of your business? Why did you put up this company? A clear mission statement will anchor you on your next steps and SEO strategies.
The next step is identifying your target audience. Keep in mind that you are writing for humans, not for robots or search engine ratings. As a content writer, make sure that your content is value-adding. Bear in mind that people are searching the internet because they need something. So while you are targeting your SEO strategy, make sure that your primary motivation is to help your target clients get their needs through you.
It’s time to start writing your content. What are the things to keep in mind to ensure that this will help you optimize your reach? Here are some tips.
As we said earlier, it is crucial to define your target audience, as this will be your basis in creating content. Think of what will be interesting for your target group. What is it that they may want to see and hear from you? What are their wants and needs? The more you create content that resonates with your audience, the more likely it is that you drive traffic to your site. You may even convert this traffic to regular customers and profit!
Tools online can help you find ideas for relevant topics, such as Buzzsumo, Surfer SEO, and SEMRush. You can also check out the popular topics shared on social media as a basis for creating content. You can create something similar to it but make sure that it has a connection with your business. If your content is good but does not relate to you, then this will defeat the purpose.
Check out this interesting article to learn how to create a content cluster.
With all the content in the internet world, make sure that yours stand out by writing an exciting title. This technique is simple, but it will encourage more your audience to click and open your site. The basics are to ensure that your title describes the post’s content accurately. To make your title more compelling, you can also:
Make use of meta descriptions to get more exposure in search engines. Meta descriptions summarize the specific content of your page. It is usually the two to three sentences that appear below the title of a search result. The content title and meta description are what your user sees and can entice them to click and open your site.
Make the meta descriptions short but complete. Write it engagingly so that you stand out from the other content with a similar topic as yours. You can also place one to two keywords naturally in your meta descriptions.
Plugin keywords in your writing so that your target audience can find your content and website. Conduct keyword research to find out the best keywords with high search volumes. You may use different SEO tools like Google Keyword Planner, Ubersuggest, Ahrefs, and Semrush. Be careful in overdoing it, though. You would not want to put in too many keywords as this will make your readers frown. Insert the keywords thoughtfully and naturally. In choosing if you will opt for long vs. short tail keywords, go for the long ones. Long-tail keywords are more specific, making them more targeted for your target group.
Link building is an essential factor for SEO. It will help your content have more exposure, mainly if your article is featured on another site. You may link to high authority sites (which indeed have high traffic) or other posts on your site. Linking makes your content stronger as it shows that you have researched your content. You can not only link with texts, you can also be creative and link images, infographics, and videos. Great content is more likely to be shared by your audience, and other sites can link to you too!
To up your engagement metrics, make your content readable and easy to digest. Format your content for skim readers by making use of headings. You can also add bullet points as they are great attention grabbers and easy on the eyes. Use shorter sentences and break long paragraphs. You can use Grammarly to ensure you are free of grammatical errors.
Create an Editorial Calendar so that you can schedule when to publish your content. You do not want to overload your contents immediately yet do not want to be silent for long. Your Editorial Calendar will help you track when to release your content and what type of content is scheduled for publishing. This tool will be beneficial, especially if you want to stick to posting content regularly. You may utilize different productivity apps for your Editorial Calendar to make it more convenient for you.
When you create content for your site, you do not do it just for the sake of it. Make sure that your purpose is clear. Apply different techniques and tips to up your rating in SEO. You will surely reap the rewards of coming up with good content.
