Link-building is the process of obtaining links from third-party websites that refer to your website. The more relevant websites refer to your website, the more confidence search engines like Google will derive from this that your website is an authority on the subject related to your website. To answer the question of what is link-building: […]
You have a website and you want it to rank well in search engines such as Google, but how can you achieve this with a few simple steps? In SEO land there is a lot of talk about the E-A-T. This is part of the Google Guidelines and is used to assess the relevance and […]
So you want to rank higher in Google? Well, then you do indeed need insight into the search terms that your customers use to find your website. What should you pay attention to and how do you find the keywords that your competitors have not yet found? In this blog, I share the way I […]
In May 2020, Google announced that the on-page experience is becoming increasingly important. They call them the Core Web Vitals. What are the Core Web Vitals? What does it mean and what can we do with it? Why was this created? What good is that to you as an entrepreneur? Are these new factors that […]
An XML sitemap (often called sitemap.xml) is an important tool in technical search engine optimization. A sitemap is an XML file that has been specially created for the search engines and is also only used by the search engines. In this article, I’ll tell you more about XML sitemaps and how this technical SEO factor […]
We all struggle from time to time with content creation, especially with SEO. You don’t want to come off fake, not to your customers and not to Google. So how do you create content naturally that still fits into your SEO strategy? And when are you overdoing it? Where do you start? What do you […]
From time to time I receive the question: “Why did I drop in the Google search results ranking?” Fortunately only a few times from my own customers, but regularly from other entrepreneurs. There is often a very clear reason for this. Yet it can be due to many factors. In this article, you will find […]
With the growing demand for search, businesses have a harder time getting their names out there. It takes more work to stay relevant in the Google results. And with over 2.5 billion searches a day, it’s nearly impossible to get noticed. An SEO specialist plays a vital role in getting your business discovered. You can’t […]
How do you as a marketing team ensure that you work in a productive way on a constant and high-quality content stream? I highlight five habits that are very important for everyone who is involved in content marketing. 1. Search for new content ideas and document anywhere I often hear it: “I don’t know what […]
