With the growing demand for search, businesses have a harder time getting their names out there. It takes more work to stay relevant in the Google results. And with over 2.5 billion searches a day, it’s nearly impossible to get noticed. An SEO specialist plays a vital role in getting your business discovered. You can’t do it all. You need an expert to take care of your SEO and website. Here are some reasons you should get an SEO specialist for your business:
You might be able to have an SEO strategy in your head. But if you’re doing it yourself, you’re likely missing a key point. And you’re also likely missing the details. SEO specialists can help you with all of that. You need to think about SEO like you would any other marketing campaign. SEO specialists know the ropes. They know how to find the best keywords to rank. And they know how to write optimized content. SEO specialists know how to make your website rank in search engine results. They know what works and what doesn’t. You can’t master SEO on your own. It takes an expert to really get it right.
One of the most important things for an SEO specialist to know is their industry. There are so many elements involved in SEO. You need someone who knows what they’re doing. But also who understands how it all works within that industry. It can be hard to know where to start. But if you have someone who’s in the know, you have a better chance of success. They can explain the basics. They can explain the intricacies. And they’ll understand exactly how to get your website ranked. They know what works with each industry. They know what keywords to use. And they know the right way to get your website ranked. That’s important when it comes to SEO. You need an expert who understands their industry. They need to know how things work within that industry. They need to know which keywords to use. What makes sense for that industry. And how to get your website ranked.
This may seem like common sense. But you’d be surprised how many businesses don’t get it right. They make mistakes. They don’t do anything about it. They let their website get worse. And worst of all, they don’t rank in the first place. You need a proactive approach with SEO. You don’t wait until you get a Google penalty. You don’t wait until Google shuns your website. You need to start working on SEO right away. You need to start doing research. You need to start finding the right keywords. You need to start writing optimized content. You need to start making changes to your website. You need to start working on getting your website rank in the first place. You need to get in front of Google. That’s what SEO is all about. You need a proactive approach with SEO. You can’t wait for something to happen. You need to start working on it now.
This is another part of SEO that many people don’t do well with. They try to take it on themselves. They try to do it on their own. They try to figure it out as they go. They might have a few wins here and there. But the overall effort is lacking. An SEO specialist has ongoing management. They do the work. They have the knowledge. And they have the tools to manage everything. You can’t just hire SEO specialists and then leave them on their own. You need to manage them. You need to make sure they’re doing the right things. You need to make sure they’re submitting the right content. And they’re getting your website ranked correctly. You can’t do this by yourself. You need professionals who can take care of things for you.
It’s easy to get caught up in the mechanics of SEO. You can get caught up in trying to write the perfect content. But one of the most important things is navigating the web. This is the process of getting your website ranked. And you need an expert to do that. You need someone who knows how to get your website ranked correctly. That’s not something you can do on your own. You need an expert to do that. You need someone who can navigate the web like a pro. Someone who knows the SEO industry like a pro. And someone who understands how to get your website ranked correctly. This is a key part of SEO. And you can’t do it on your own. You need someone who knows how to navigate the web. Someone who understands the basics. And someone who can get your website rank correctly.
The end goal of SEO is to get your website ranked on the first page of Google. But that doesn’t always happen. You need to make sure your voice is consistent with your voice online. What is the point of having an SEO specialist if you can’t make them consistent? An SEO specialist can help with consistency. They can guide you to consistency. You need to make sure that your voice online is consistent. You need to make sure that your blog is consistent. That your Facebook Page is consistent. That your website is consistent. This is a consistent voice you need. This is a consistent voice that you need to have. This is a consistent voice you’re going to need.
This is one part that many business owners forget about. You need to make sure you’re hiring a reputable company. This isn’t just about the SEO. It’s about the entire process of marketing your business online. You need to make sure you’re hiring a reputable company. You need to make sure you’re hiring an SEO specialist. And you need to make sure you’re hiring a reputable company. You want to make sure they’re reputable in the industry. You want to make sure they’re a reputable company. You want to make sure you’re hiring a reputable company. This is one part of marketing your business online that you want to make sure is reputable. This is where you need to make sure you’re hiring a reputable company.
There’s no doubt that SEO is important. It’s a key part of marketing your company online. But it can be challenging to get it right. That’s why you need an SEO specialist. SEO is a difficult task. There are many different elements to it. And it can be hard to master them all. That’s why it’s important to hire an SEO specialist. An SEO specialist can help you with all of the challenges that come with SEO. They can help you with your content. They can help you with your keywords. They can help you with your website. They can help you with your online presence as a whole. That’s why you need an SEO specialist.
As a Freelance SEO Specialist (search engine optimization specialist), I help companies to integrate SEO into their marketing strategy. I inform them of their website performance in Google and why they rank for certain positions. I explain what SEO is, how it works, create a review report for their website, and include an SEO strategy on how to start hitting that number one position in Google.
If you think that an SEO specialist will only focus on writing blog posts for you, you got it all wrong. SEO is a lot more than just content creation. If your goal is to attract more customers, and you think that writing an awful lot of articles will make you number one in Google Search, forget about it. Search Engines, like Google and Bing, crawl websites for much more than people know. And that’s why you should consider hiring an SEO specialist.
The biggest and probably most important reason to invest in SEO is that you are less dependent on paid search traffic. Additionally, investments in SEO have a positive long-term effect. SEO generates a continuous flow of visitors to your website, even if you temporarily have less to spend.
SEO consists out of 3 main pillars:
On-page SEO is the process of optimizing different parts of your website that affect your search engine optimization. Some factors that belong to this are the title, your meta descriptions, correct use of headings, URL structures / permalinks, keyword optimization, chosen ALT text for images, the speed of your website, overall content, and internal links. This could be a lot of work, depending on how many pages you already have on your website.
With Off-page SEO you focus on increasing the authority of your domain by generating referral links from other websites. This is also known (and part of) as Linkbuilding.
But don’t think you can just go ahead and leave your website URL on every forum you can find. It is NOT about collecting as many links as possible. You have to make sure that these referring links are of high quality. It is always better to have 10 high-quality links than 100 low-quality links. We can figure out which websites have a high domain authority on Google with tools like ahrefs.com and SEMRush (offers 7 days free trial).
Compare SEO to building a house. Technical SEO is the foundation on which you build the house. It gives your website an important basis and ensures that Google can find, understand, and display the website’s pages in the search results. In short, an important part that can not be missed in your SEO strategy.
An SEO specialist offers you valuable insights and completes the ‘picture’, in order to permanently improve your results and hit your goal. An SEO specialist gives you the necessary insights to:
– Improve your Google ranking for diverse keywords
– Improve the user experience of your website
– Use content marketing to the needs of your customers
– Focus on conversions and increase sales
As a Freelance SEO Specialist, I can help your company to understand how your website performs in Google. Together with you, I will search for the best keywords for generating visitors, sales, or leads!
How? SEO consists of many steps and a lot of research. The following are part of my SEO plan that I roll out based on the business goals. I’m not giving out all the details here, but this should give you a good example of which tips, tricks, jargon, and SEO subjects I cover when hiring me as your SEO Specialist.
This is the total report containing on-page SEO, off-page SEO, and technical recommendation. This full report will be leading (but not ruling) when putting it to action.
Conducting a thorough technical analysis of the website and creating a list of improvements.
The most time-consuming part of creating an SEO strategy. What keywords does the target audience use when looking for the products or services offered? Which keywords use the competitors and how do they rank for it? Which keywords are ‘out of our league’ and which ones are available for us and easy to rank for? The result of this thorough research is a complete list of 1000+ keywords. You can do this with tools like ahrefs.com, SEMrush (offers 7 days free trial), or KWfinder. But there are many free tools for keyword research that I highly recommend, before starting with these paid tools.
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The log file analysis for SEO is the process whereby you check which web pages of your site are picked up by search engines, based on the logs of your website. After all, the website logs contain information about every interaction on the site, both from people and from search bots.
Based on the log file(s) of your website, which every webmaster can deliver to you or which you can download from the server, and with the help of an Analysis tool (such as Screaming Frog) you can check whether your website functions correctly in terms of SEO. Logs contain incredibly accurate data that allow you to better understand how search engines interpret your website.
Is the current content stream on the website in line with the keywords your customers use in search engines and the needs of the customers? How do the current pages rank in Google? How can they be optimized? Which ones are quick wins and which ones are only damaging the website’s reputation? All research on this in one great overview!
A new design, extensions, or new functionality. There can be several reasons to give a website a “big” update. An update that affects search engine visibility and thus traffic to the website when:
There are seven individual steps for moving a website to a new domain or CMS, which I explain in this article: Migrate your website in 7 steps.
Besides optimizing your website for certain keywords, you also need to keep an eye on your progress. With a tool like DashThis it is much easier to keep an overview of your pages and where they are moving in terms of ranking. An SEO Specialist can prepare this advanced and automated SEO reporting for you, as well as monitor the statistics.
Investigations by Google themselves have shown that companies that are found via a local search on a smartphone are visited in half of the cases by the same smartphone user within 24 hours. With other devices, such as tablets or laptops, it is more than a third of the people. The local search results are often shown at the top: a golden opportunity for your company to profile you well via search engines.
Local SEO consists of multiple steps, which I will elaborate on in my reporting to you when you hire me as an SEO Specialist.
Besides Local SEO, there is also International SEO. What if you do get ranked in Google’s top 10 for a certain keyword, but it is in a country where you barely sell anything? With a few easy tricks, this is quickly solved.
Here are 10 factors to look for before hiring an International SEO specialist.
The question is: how will my article appear on Google News, and preferably on Frontpage news on the “normal” results page? Google wouldn’t be Google if it wasn’t for an algorithm. The algorithm itself is of course unknown. Nevertheless, we know a number of factors that influence the ranking, which you can respond to. You will find them in my SEO strategy reporting to you.
The domain authority is a value within the Google sorting algorithm. The actual domain authority is not released by Google, but what comes close is the domain authority that is calculated by websites like ahrefs.com.
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Google’s ranking algorithm is the most advanced in the world. During a search, they consult hundreds of billions of websites (in the search index) in a fraction of a second. The algorithm of other major search engines such as Bing, Yahoo, and DuckDuckGo are years behind this algorithm. Google is (with the exception of YouTube and Google Maps) the market leader by approximately 92.5%. With this information, I focus most of my work on this search engine.
Google explains on its own website how these ranking systems work.
Google’s algorithm is one of the best-kept secrets in the world. It is basically only known how Googlebot works, and it looks a bit like this:
First of all, Google crawls a page. Part of this page is indexed immediately. This index contains links to other documents (often an HTML document refers to HTML, CSS, and JS files for more information). These links will be added to the crawl queue. This is also Googlebot’s primary method of discovering new pages, using links the way visitors do.
The JavaScript files are sent to the renderer. Google is currently the only search engine that can read (almost) all JavaScript frameworks. When the renderer has enough resources available, the JavaScript is executed and indexed.
During my work, I mainly focus on Google. The reason behind this is simple: when you optimize a website for Google, you often optimize it for the other search engines as well. Google’s algorithm is ahead of the others. The algorithms of the other search engines value the same factors but cannot test them in the same way as Google.
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Looking forward to helping you increase your Google Ranking!
